BICO hotel collection to continue Happy Professional
Schänis - Happy Professional’s hotel collection will continue under the BICO brand from 2025 onward. The two brands form part of Hilding Anders AG. Hotel businesses will continue to receive the proven quality but there are also plans to expand the current offering.
(CONNECT) Happy Professional from the Swiss canton of St.Gallen will become the BICO hotel collection in 2025. According to a press release, the new brand home aims to provide more choice in addition to the proven quality for the hotel bed and sleep comfort sector. With this move, BICO will focus on innovation and sustainability and expand its offering. The two brands come under the umbrella of Hilding Anders AG, which is based in the St.GallenBodenseeArea.
A new mattress cover concept is also on the cards. These are to be removable in future. In addition to a flexible selection of mattresses and covers for hotel operators, this open system also enables improved bed cleaning and hygiene. These tailored systems are in line with the company’s clear sustainability strategy.
Jens Fischer, Director of Marketing, Development & E-Commerce at BICO, commented in the press release: “Attributing the offering to the BICO brand allows us to place a greater emphasis on values such as environmental friendliness and innovation and support hoteliers with an even broader range.” As with Happy Professional previously, the BICO hotel collection will be a preferred partner of hotelleriesuisse. ce/eb